Microsoft and Google reportedly finished a 6-year old litigation truce to avoid an open war between the two tech giants.
The two companies made an unusual pact in 2015 to end an ongoing legal battle that was forged shortly after Sundar Pichai as CEO of Google and Satya Nadella as CEO of Microsoft.
As per the Financial Times, the end of the six-year ceasefire will pave the way for “direct conflict as regulators remove barriers to competition between America’s leading tech companies.”
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The pact expired in mid-April and the two sides decided not to renew it, according to the report, citing sources. Gloves seem once again extinct between Microsoft and Google.
Earlier this year, Google criticized Microsoft for trying to “disrupt the open web” and Microsoft publicly supported a law in Australia requiring Google to pay news publishers for their content. Microsoft has also criticized Google’s control over the advertising market.
“The decision to abandon it came as regulators around the world tried to challenge practices that may have entrenched big tech companies and prevented open competition,” the report says.
In one of its dirtiest tricks, Microsoft ran a series of attack ads called “‘Scroogled’ that accused Google’s privacy policy.
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The Microsoft-Google pact was supposed to improve cooperation between the two companies, but it didn’t work out that way.
Instead, Microsoft turned to Amazon to make Android apps work on Windows 11.
