With TikTok’s future in the U.S. still up in the air, Instagram is stepping up its game to win over users who might be looking for alternatives. The platform has rolled out two new updates to Reels, its short video feature inspired by TikTok.
The first update lets users see which reels their friends are liking or commenting on. This activity appears at the top right corner of the Reels tab so that you can easily engage with content your friends enjoy. It’s a way to make the experience feel more connected and interactive.
Also Read: Instagram Reels Will Soon Be Three Times Longer
The second update adds a reply bar within Reels, making it simple to start conversations directly on the platform. This feature is designed to help creators reach a broader audience, including people who don’t already follow them. For instance, if a friend interacts with a reel, it opens the door to discussions around shared interests.
These updates are launching in the U.S. first, likely targeting TikTok’s vast user base in the country. Instagram plans to expand these features to other regions over time.
Also Read: Instagram Comes To The Forefront Of TikTok By Copying Its Best Features
While TikTok’s ban has been temporarily lifted, its uncertain status creates an opportunity for Instagram to solidify Reels as a top choice for short-form videos. By enhancing user engagement and connectivity, Instagram seems ready to attract users who might be seeking a stable alternative.
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