How to Use LinkedIn For Business Marketing (2021)

Last Updated on: 11th July 2023, 05:18 pm

Business marketing is critical for any successful business today, but businesses aren’t the only ones that can benefit from business marketing.

LinkedIn has become a major tool for business marketing in the last decade. The benefits that LinkedIn offers businesses can’t be argued with.

But, getting the most out of LinkedIn can be challenging and requires some careful thought and preparation.

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How to Take Advantage of LinkedIn

LinkedIn can help you grow your business, but it’s not just about expanding your sphere of influence.

This should be the start of your campaign, but LinkedIn provides you with a slew of marketing techniques to make your company look good and attract clients.

Using LinkedIn to Grow Your Business

LinkedIn is one of the best places to start your social media campaign.

Many companies target marketing campaigns on LinkedIn, because it’s where people go to start or improve their careers.

As well as expanding your scope of influence, LinkedIn also helps with content creation.

Content marketers use this platform to attract clients and help strengthen their brands.

If you’ve been able to attract quality clients using your LinkedIn profile, then you’ll want to work on creating even better content.

What LinkedIn Offers Marketing Agencies

Most of the time, businesses look to expand their business by advertising on social media.

Advertising on Facebook can work for small and medium businesses, but this isn’t something many organizations have the time and resources to handle.

Instead, they turn to targeted advertising to help attract the right clients for their businesses.

Companies like ChannelFireball, Hootsuite, and BusinessWire use LinkedIn to target small businesses and help them increase their brand awareness.

What LinkedIn Offers Freelance Writers

If you’re a freelance writer, LinkedIn can help you get new clients to work with you.

Most freelancers will have a profile on LinkedIn. If you have a high-quality, interesting profile that users can’t help but follow, you’ll get lots of great leads.

LinkedIn also provides you with access to some free blogging tools.

If you’re a blogger, these tools can help you to create good content for your website and generate leads.

Finding Clients

Businesses that use LinkedIn don’t have to hunt down new clients.

The platform provides them with tools that allow them to attract and engage with clients, just like this.

LinkedIn provides you with everything from lead generation to customer service, so this is a marketing tool that any company can use.

Follow these steps and you’ll be able to use LinkedIn for business marketing to grow your business.

Step 1: Identify Your Business Goals

Before you start using LinkedIn, you need to be clear about what you want to achieve.

Why is LinkedIn important for your business?

Do you want to build connections with other businesses?

Also, how can you leverage the platform for your business?

If you have an industry or niche to help people, then you can use LinkedIn as an online industry directory to help find clients.

Step 2: Launch Your Campaign

Now that you have a clear understanding of what you want to achieve, you can start to run your campaign.

The first step is to create a LinkedIn group where you can provide tips, tools, and advice to members.

Be sure to set up guidelines for the group. Users will be more likely to join and engage if there’s some consistency between the group and your company page.

After you’ve created the group, you should begin to share content on your main LinkedIn profile.

You can share new case studies and suggestions for helpful features to your business.

Remember to use captions to drive clicks, comments, and shares to the post.

This is a great way to increase your reach and drive more business.

Step 3: Use LinkedIn Groups to Acquire New Clients

LinkedIn Groups can be a great way to reach out to new clients, as long as you maintain the guidelines you set up with your company page.

Once you have a group, make sure to invite people to join.

People are much more likely to join a group than your company page, so this will help your profile.

If you are a writer, then it’s a good idea to join other writers’ groups so you can share and share alike.

It’s also a good idea to join industry groups so that you can get in contact with other professionals in the field.

Step 4: Create a Strategy For Increasing Leads

When you’re running your campaign, you can use tools that will help you collect leads.

These include Email Segmentation to better target your emails and Shiplane to help you create more sales opportunities.

The latter tool will help you set up a shipping policy, and will help you to work out what shipping options your clients want.

Once you have a few clients on board, you can start to expand your shipping options.

All the tools you use on your campaign are part of the branding process, so you need to make sure they don’t look spammy or unprofessional.

Step 5: Have an Engaging Profile

If you’ve been running your campaign successfully, then you can use the analytics to see what works.

The first thing you should do is to change your header to match your campaign, so that when people land on your page they are ready for the content you are about to provide.

When it comes to your profile picture, you can take control of the image or let LinkedIn’s algorithm choose it for you.

Either way, you need to make sure that your picture is appropriate for the website you’re running.

Final Words

As you can see, this is a lot to take in. Luckily, there’s a ton of information online about everything LinkedIn, so take advantage of this resource.

You can follow the steps above to run an effective marketing campaign using LinkedIn to grow your business.

Use these steps to grow your audience, generate leads, and build a great business.