FTC And Google Reached A $170 Million Settlement Of Alleged Child’s Privacy Violations By YouTube

Last Updated on: 10th October 2020, 06:15 am

FTC And Google Reached A $170 Million Settlement Of Alleged Child’s Privacy Violations By YouTube

• Creators must specify that a video is for children.
• The tag then deletes the selected ads from the video.
• This is in line with a historic agreement that fined YouTube $ 170 million.
• This requirement worries some YouTubers who criticize its ambiguity.

YouTube asks the content creators to indicate if their content is intended for children to conform by COPPA policy and laws.

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Once YouTube has been notified by content creators, it now disables targeted ads in their videos to comply with child-recorded data laws.

As Per The Verge spokesperson, this decision is the direct result of a $170 million deal by which YouTube has circumvented the Child Online Privacy Protection Act (COPPA) by targeting targeted viewers on popular children’s channels.

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Under this law, YouTube may not use its advertising targeting algorithm for anyone under the age of 13.

Changing the YouTube policy has worried some content creators about who it was hard to determine, emphasizing what content might be considered as directly aimed at children.

“The creators are directly effected from this settlement between FTC & YouTube,” told The Verge by Dan Eardley, a YouTuber who reviews collectibles toys.

“It’s particularly scary because the “child-directive” content versus “child-attractive” is not very clear … it’s hard to know if we break it or not.“

Added to the confusion: YouTube has refused to give users clear instructions on the conditions under which content is filled out or not.

“Ultimately, we can not provide legal advice,” said YouTube in a separate video about the change.

“We can not confirm whether your content is for children or not, and that’s up to you.“

Earlier this year, YouTube announced it would use targeted advertising in content for children who would stop to appease regulators and critics who say it violates FTC laws.

Also Read: Facebook Has Been Charged $40 Million for falsifying About Video Statistics

Targeted ads use aggregated data from a variety of sources to promote products based on user preferences. Together with a large number of children, they are critical to the YouTube business model.

The research by the company Loop Ventures estimates YouTube alone generates between $500 and $750 million per year from children’s content.

Although YouTube has a separate app for children that does not use targeted ads, the main page is full of children’s content and data-based practices for product placement continue to apply.

The decision to discontinue targeted advertising for children’s content marks yet another milestone for YouTube, whose guidelines have changed due to increased pressure from regulators.

Read the Article: Instagram Comes To The Forefront Of TikTok By Copying Its Best Features

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Sadiq Saleem

Researcher, Blogger, Content Writer, Online Marketing Expert, Aptitude Test & Admissions Expert, Career Counselor.
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