Last Updated on: 19th July 2023, 03:29 am
“Taking over a firmly established industry is a little challenging, but it comes with huge advantages.”
Kerry Murphy (co-founder of fabricant)
In the year 2019, Fabricant sold its first-ever NFT couture dress worth $9,500. This means it sold a digital version of a dress that can serve as a digital stamp or watermark.
Conveying ownership in any kind of digital file in any form of videography, photography, or audiography.
As the market of NFTs has been setting the bars high, many more fashion houses have joined the craze. Even the well-known brand Gucci bid $20,000.
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Kerry Murphy alongside Michaela and Larrose quoted:
“You can literally make a digital translation of anything”
Quoting examples of digital chairs, digital tables, digital real states – claiming “those all will be great things.”
A well-known brand, partnerships with RTFKT, (a sneaker designer and a meme creator) and generated an asset of $3.1 million.
Benoite Pagotto (Co-founder of RTFKT) stated:
“We’re allowing ourselves to do things that we could never do on traditional brand”
Which according to me is getting out of my comfort zone and discovering new things.
Many people believe that NFT will spread in the world in the coming future, as it has innovation and creativity. Many more brands have started sponsorships and collaborations too.
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Murphy claims it to be something so massive in the future. That brings us all to the conclusion that $9500 gown will be the next Mona Lisa 500 years later.
