Last Updated on: 25th June 2023, 06:47 pm
12 Marketing Strategies To Increase Your Sales To The Potential B2B Wholesale Buyers
There are several ways to promote your products to the wholesale buyers; usually, manufacturers and suppliers often try to find wholesale buyers from local and foreign markets.
Only a few intelligent techniques help you get buyers to grow up your business.
Identifying Online Buyer’s
The very fast step can be finding potential buyers from online advertisements or just by searching brands that buy from wholesale and sell in the retail process.
From developing countries a lot of manufacturers and sellers look for buyers via different B2B websites like Tradeling. These websites can be a good source to find prospective buyers.
Another way of finding buyers is to send emails and letters to different countries’ stock exchanges.
For Example, Bangladesh is well known for its clothing exports, and North American countries are large buyers; if Bangladeshi companies inquire from Wallstreet about clothing/fashion goods sellers, they can get a full list of who wants to import a wholesale amount of goods from developing countries.
Face to Face Direct Marketing By Appointing Sales Representatives
It was a common trend that a lot of expert & experienced sales representatives traveled to visit local and foreign buyers with Sample/Demo products. Sometimes when they couldn’t travel, they use DHL/FedEx to ship their products via parcel.
While meeting future buyers maintaining good relations, giving gift items, and inviting them for industrial tours and local area tourism can turn them into buyers.
Also, providing commissions to the employee to bring more wholesale buyers can help producers find new buyers.
Market Analysis & Business Development Executive
Appointing executives who constantly look for new buyers, do research on what type of wholesale products would have demand in the near future, finding easy exporting channels, tax monitoring is a great idea.
Finding potential buyers’ Email ID, Phone number, Fax, and executives in the purchasing department is essential.
Generate Referrals From Existing Clients
Old & existing customers who are much satisfied can be good sources to get more clients, reference letters and good comments over the internet can attract more wholesale goods buyers.
Traditional Marketing Techniques
A lot of the buyers still like communication via snail mail, brochures, catalogs, product samples, and face-to-face meetings; it’s good and practical.
Price & Quality Variety
For different buyers, if a company can produce a variety of products based on buyers’ demand and instructions or based on product quality and production price, the products can be differentiated that will create popularity for the producers, and more buyers will come.
Attending Trade Fairs and Exhibitions Internationally
A lot of B2B (Business to Business) fairs take place nowadays to promote the relations between producers/growers/manufacturers and wholesale buyers/ corporate buyers and international buyers.
Like international trade fair, Canton fair etc. The producing companies can make contacts and find buyers and even expand the business by selling patents, loyalty, and license, even for market research of prospective buyers’ cultures.
Wholesale Promotional Activities
Promotional activities can be done like giving discounts offers, it can be based on the festival, a large amount of order given, or for ordering multiple products.
Other activities like giving free products to purchase officers of wholesale buyers can be useful.
Get Commenters and Bloggers
Hiring professional bloggers who write reviews and feedback on others’ behalf can be recruited to make positive comments and comparisons of product quality and price to promote.
Use Digital Marketing Tools
This era is known as the digital era, marketing, sales, after-sales feedback everything goes on digitally; as COVID 19 has struck, mass producers and sales can meet over online meetings, product catalog, brochures, features can be shown online.
One shipment of sample products could be sent to wholesale buyers, and upon getting an order, the main product could be done. Doing paid promotion in social media and other B2B websites can be successful.
Become Members of Associations
Producers who are members of different associations, Example -in Bangladesh, garments manufacturers are members of BGMEA, Bangladesh Garment Manufacturers and Exporters Associations.
The company enlisted with BGMEA is more trusted and has more chances of getting orders. So, becoming members of these associations of different countries can promote the company.
In Conclusion
Following all the above-mentioned points, it’s easy to get a lot of wholesale buyers. Still, the first step is always hard, and it begins with starting to do it practically.
Still, experienced business personnel does agree that these ideas are handy and beneficial, and these never get old.
